Abstract

Lululemon is an athletic apparel company founded in 1998 in Vancouver Canada by Chip Wilson (lululemon, n.d.). It is one of the first companies to sell high end athleisure and is part of the apparel manufacturing industry. Initially, the company sold clothing and operated a yoga studio out of the same space but moved away from the yoga studio to full time apparel manufacturing and sales in 2000 (lululemon, n.d.). In 2007, Lululemon went public and became listed on the NASDAQ exchange (Flavelle, 2007). Lululemon has a market capitalization of $40.731B and revenue of $6.257B (Lululemon Athletica Inc Market Cap 2010-2022 | LULU., n.d.) Over time, Lululemon has experienced aggressive growth and expansion, with 655 stores in 18 countries (Statista, 2022). Initially focusing on women’s apparel specifically for yoga, Lululemon has expanded into clothing for a variety of sports such as cycling, running, and training, and has developed menswear, accessory, and shoe lines (lululemon, n.d.).